Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01848_Field_OMMC T76.txt

Text File | 1996-04-10 | 606b | 13 lines

example of a technology that doesn’t do that. So
based on that I’d say it’s a general law.

Second, what is obsolesced? Third, what is the
reversal potential? And three weeks later we found
law number four. All the time, all the while, we were
going through all the media we knew and
answering those three questions saying, “What’s
going on here? Does it hold up?” And testing them,
rigorously. The fourth appeared after three weeks,
and that is, “Every innovation brings back in a new
form something quite ancient, something that had
been pushed out a long time ago.”